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In today’s era of cut-throat online competition, email marketing plays a crucial role in attracting and retaining customers. It’s no wonder that many businesses are using Mailchimp campaigns for email marketing. Mailchimp campaigns help you reach not only the mailbox of your target audience but also its a newsfeed with a few clicks.
But with hundreds of emails hitting the users’ inboxes, the odds of them opening your mail are low. As a result, you should resend the campaign to notify them. But, it can irritate those who have already opened the email.
One of the best ways to counter this situation is to use Byteline’s Mailchimp - Resend to Unopened task. This will allow you to send emails only to those who haven’t opened your email yet.
It will prevent you from getting involved in the manual process of replicating the campaign each and every time. Moreover, you need not manually create a segment group to send unopened emails.
All you have to do is to configure the following nodes to resend a Mailchimp campaign to non-openers.
Schedule Trigger Node- First of all, we’ll use the scheduler node to run the flow at a regular interval of time.
Mailchimp Resend to Unopened- After that, we’ll have to configure the Mailchimp - Resend Campaign to Unopened node to resend an email campaign to people who didn’t open it.
This Byteline flow will run on a scheduler trigger, which means once you configure the scheduler, you need not manually execute the task again and again. The node will continue to run on a daily, weekly, hourly, or monthly basis as configured.
Note: Here, we are configuring it to run on a daily basis
Below are the steps to configure the Scheduler.
Step 1: Select the Scheduler node from the Select Node window. Hover the mouse over the scheduler node icon and click on the Edit button to launch the Scheduler node configuration window.
Step 3: To run the flow on a daily basis, select the day option from the dropdown and select other options as per your requirement.
Step 4: Once selected, click on the Save button to save the configuration.
Once the Scheduler node is configured successfully, the indicator will turn green.
Once the Scheduler node is configured successfully, you need to configure the Mailchimp Resend Campaign to Unopened Node. To configure the following node follow the steps below.
Step 1: Hover the cursor over the Scheduler node and click on the Edit button.
Step 2: Select Mailchimp - Resend Campaign to Unopened Node from the given options.
Step 3: Hover the cursor over the Mailchimp - Resend Campaign to Unopened Node and click on the Edit button to configure the node.
Step 4: Select the Mailchimp list using the dropdown.
Step 5: Select the number of days after the original send time to resend the email campaign.
Step 6: Select Send time from the given options. Here we are picking the option to schedule the campaign at 6:30 am local time.
You also have an option to send the campaign at the time this flow is run, which you can easily control using the Scheduler node.
Step 7: Click on the Save button to save the changes.
Once the nodes are configured successfully, the flow will keep on running as scheduled to check out the MailChimp campaign and will automatically resend it to non-openers. This is not only going to save you both time and effort but also prevent any human error.
Click on the Test Run button at the top-right corner of the interface to run the flow.
Now, click on the 'i' (more information) button on the Mailchimp- Resend Campaign to Unopened node.
You will see an output window, as shown below:
Note: There will be a campaign link for the newly created campaign in the success message, which can be used to send an email to yourself or whatever notification you want to send.
Feel free to connect us for any doubts!